The World Wide Fund for Nature (WWF) has just launched a new fundraising campaign called #EndangeredEmoji. This lets you tweet any of the existing emoji representing 17 endangered animals and in return, every emoji you tweet is worth a small donation €0.10.
At the end of each month, WWF will total up the number of each emoji you've used, and tweet at you with the summary and total donation amount.
To sign up, simply retweet WWF's tweet, and you'll get a confirmation tweet from them. To unsubscribe, tweet "Unsubscribe" at @WWF.
Check out the video explanation below:
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